Dating ideas on a budget
Or award a badge for targeted buying activity and let customers qualify for the next level of rewards. Clonakilty Favour Exchange : A skills and labour system set up to service a local business community. Secret Tours get together with other businesses in your high street, local business network or town and organise a secret tour around a theme:for example if you are in hospitality : a secret food trail showcasing the best culinary experiences for tourists and locals e.g. Give Free hugs in a busy high street area outside your premises. Pay it forward: be a parking fairy pay for someone’s parking outside a key establishment like Google perhaps and stick your business card in with the parking receipt on their windscreen. In the “Nicked” viral campaign from from Ben Sherman, Display shirts were stuck on the Outside of their flagship window and cameras captured passers bys as word of mouth spread that the products were free : take a look at the Ben Sherman Nicked Window display viral 40.
Offer your display products as Props to local visual Merchandisers, Theatre or film producers, not the big names of course as they will charge you. Support Local community events like family days or parish fairs by offering your products for use – e.g.
The community features micro trends, and cutting edge ideas 46.
For spontaneous raw trend information you can also checkout Trendline online magazine “Its when the public can’t tell what’s advertising and what’s not.” Gavin Lucas defines it in his book Guerrilla Advertising 47.
From skydiving and swimming with dolphins to kissing at the top of the Eiffel Tower, there's something for every couple's taste.
A lot of small businesses are facing budgeting setbacks and low cash-flow which can lead to a downward spiral of less advertising, less promotional activity and less sales. The revolution starts here…Read on to pick up 100 low cost marketing ideas that include both online and offline activities.
Use your products in a way you never did before 19.
If you are in electronics, hardware or engineering set up a hacker group workshop or offer your products to a hackerspace in your premises and challenge people e.g.
Design Trends and Ideas blog The Pop-Up City have great examples of urban hacktivism and outdoor guerrilla campaigns 45.
Scan through some of these Global Cool hunting curators: 42.