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They all started with a product that their early users loved so much they told other people about it. If you deceive yourself and think your users love your product when they don’t, you will still fail.The startup graveyard is littered with people who thought they could skip this step.
We try to figure out why it’s not growing faster, and we especially try to figure out if users really love the product.In the best case, you yourself are the target user.In the second best case, you understand the target user extremely well.If you do that, then you have to figure out how to get a lot more users.
But this first part is critical—think about the really successful companies of today.
Dating app Tinder is acquiring Humin the San Francisco startup which took a high-wire approach to contact management, trying to merge lots of disparate information into one contact app.